This Privacy Policy explains how MASAMSS LIMITED (“we”, “us”, “our”) collects, uses and protects your personal information when you visit pawcheek.com or purchase products from us.
MASAMSS LIMITED is a company registered in England and Wales with company number 17001367 and registered office at 167 Strathmore Crescent, Newcastle Upon Tyne, England, NE4 8UA.
By using our website, you agree to the collection and use of information in accordance with this Privacy Policy.
2. Who we are and how to contact us
- Legal entity: MASAMSS LIMITED
- Trading name: PawCheek
- Registered office: 167 Strathmore Crescent, Newcastle Upon Tyne, England, NE4 8UA
- Company number: 17001367
- Email: [email protected]
- Phone: 07985297868
We are the data controller for the personal data processed via this website under the UK General Data Protection Regulation (“UK GDPR”).
3. What data we collect
We only collect the information that is necessary to process your orders, operate our website and provide customer support. This may include:
- Identity data: name, billing and delivery address.
- Contact data: email address, phone number.
- Order data: products purchased, order date and time, order value, payment method, delivery preferences.
- Technical data: IP address, browser type, device type, pages visited, time and date of visit (via Google Analytics
- Communication data: messages you send via our contact form or email.
We do not intentionally collect sensitive personal data (such as health information) through this website.
4. How we collect your data
We collect data in the following ways:
- Directly from you when you:
- Place an order using our guest checkout.
- Contact us by email or via the contact form.
- Automatically when you use our website (technical and usage data collected via cookies and Google Analytics).
We do not require you to create an account; all orders are processed via guest checkout.
5. How we use your data
We use your personal data for the following purposes:
- To process and fulfil your orders, including payment, shipping and delivery.
- To provide customer support and respond to your enquiries.
- To manage returns and refunds.
- To maintain and improve our website, including monitoring performance and preventing fraud.
- To comply with our legal and regulatory obligations (for example, tax and accounting requirements).
We do not use your data to send you marketing or newsletter emails unless you explicitly request this.
6. Legal bases for processing
We rely on the following legal bases under the UK GDPR:
- Performance of a contract: to process and deliver your orders, manage returns and provide customer service.
- Legal obligation: to keep records required by tax, accounting and consumer protection laws.
- Legitimate interests: to operate and improve our website, prevent fraud and protect our business, provided that these interests are not overridden by your rights and freedoms.
7. Payments and Amazon Pay
When you choose to pay using Amazon Pay or another payment method, your payment details are processed directly by the relevant payment service provider.
We do not store your full card details on our servers.
The payment service provider acts as an independent data controller for your payment data and processes it in accordance with its own privacy policy.amazon+1
8. Google Analytics
We use Google Analytics to understand how visitors use our website and to improve its performance. Google Analytics collects anonymised information such as the pages you visit, the time spent on pages, the device and browser you use and general location (e.g. city/country).
This information does not identify you directly, and we do not combine it with other data to try to identify individual visitors.
9. Cookies
Our website uses cookies and similar technologies to:
- Enable core site functionality (for example, cart and checkout).
- Measure website usage via Google Analytics.
You can control cookies through your browser settings by blocking or deleting them. If you disable certain cookies, some parts of our website may not function properly.
10. Sharing your data
We only share your personal data with trusted third parties where necessary to run our business:
- Payment service providers (such as Amazon Pay) to process payments securely.[pay.amazon.co]
- Delivery and logistics providers to deliver your orders.
- IT and hosting providers who help us operate our website.
- Professional advisers (such as accountants) where necessary.
Whenever we share your data with third parties, we only share the minimum information required and ensure that your data remains protected.
We do not sell your personal data to third parties.
11. International transfers
Our website hosting, payment processors or service providers may store or process your personal data outside the UK. Where this happens, we ensure that appropriate safeguards are in place, such as adequacy regulations or standard contractual clauses, to protect your data to UK GDPR standards.
12. Data retention
We keep your personal data only for as long as necessary for the purposes described in this Privacy Policy:
- Order and transaction records: normally kept for up to 6 years to comply with tax and accounting laws.
- Customer service communications: kept for as long as needed to resolve your enquiry and for a reasonable period afterwards.
- Technical and analytics data: kept for a limited period, usually up to 26 months, unless a longer period is required for security or legal reasons.
When data is no longer needed, we will securely delete or anonymise it.
13. Your rights
Under the UK GDPR, you have the following rights regarding your personal data:
- Right of access – to request a copy of the personal data we hold about you.
- Right to rectification – to correct inaccurate or incomplete information.
- Right to erasure – to ask us to delete your data in certain circumstances.
- Right to restrict processing – to limit how we use your data in certain cases.
- Right to object – to object to particular types of processing based on our legitimate interests.
- Right to data portability – to request that we transfer your personal data to you or another organisation in a structured, commonly used format.
To exercise any of these rights, please contact us at [email protected]. We may need to verify your identity before responding to your request.
14. Children’s privacy
Our website and products are not intended for children under 16 years of age. We do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us so we can delete it.
15. Security
We take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, misuse or disclosure. These measures include secure hosting, access controls and encryption where appropriate.
However, no method of transmission over the internet or method of electronic storage is completely secure, so we cannot guarantee absolute security.
16. Links to other websites
Our website may contain links to third‑party websites. We are not responsible for the privacy practices or content of those websites. We recommend you read the privacy policies of any external sites you visit.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “last updated” date. We encourage you to review this page regularly to stay informed about how we protect your data.
18. How to contact us or complain
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:
- Email: [email protected]
- Address: MASAMSS LIMITED, 167 Strathmore Crescent, Newcastle Upon Tyne, England, NE4 8UA.